At Smart Kydd Concepts, LLC, our team is passionate about education, empowerment, and lifelong learning. We are a group of dedicated professionals committed to delivering impactful, accessible, and culturally responsive learning experiences. With diverse expertise in education, marketing, and support services, we work collaboratively to help individuals achieve their educational and personal goals.
CEO
Chandra Kydd is the founder and CEO of Smart Kydd Concepts, LLC, an educational consulting firm based in Fort Lauderdale, Florida. An award-winning adult educator, author, and motivational speaker, she holds a bachelor's degree in Public Relations and Communications and a master's degree in Adult Education and Training. Her journey in education began as a U.S. Peace Corps volunteer, and she is passionate about empowering diverse learners through online courses, workshops, and coaching. Chandra specializes in helping adult learners and immigrants achieve academic and personal success through accessible, culturally responsive learning experiences.
Creative Director
Marketing Director
Joan Kershey V. Dela Cruz serves as Marketing Director, leading the development and execution of strategic marketing initiatives that enhance brand visibility, audience engagement, and organizational growth. She oversees digital marketing campaigns, content strategy, brand management, and market research to ensure that marketing efforts align with business objectives.
With experience in digital marketing, graphic design, education, and administrative support, Joan brings a well-rounded approach to marketing leadership. She is passionate about creating impactful campaigns, building strong customer relationships, and leveraging data-driven insights to drive measurable results.
Her expertise includes digital marketing, social media management, content creation, branding, lead generation, project coordination, and team collaboration. Through innovative strategies and creative problem-solving, she helps organizations strengthen their market presence and achieve sustainable growth.
